![]() Because lightning deals are so limited, Amazon only allows shoppers to keep a lightning deal product in their cart for up to 15 minutes before completing check out. Shoppers can also join a waitlist on lighting deals. That way, Bobby will be notified when the deal is almost over or if we’re about to run out of discounted products. For example, if shopper Bobby McGee is interested in a lightning deal on our rubber door stop, but is not quite yet ready to buy, Bobby could choose to watch the deal. Shoppers can also watch certain lightning deals (much like watching an auction for an item on eBay). When a shopper clicks on a product with a lightning deal, that product’s buy box displays a countdown timer indicating how much time is left in the deal. Lightning deals are the favorites for shoppers taking advantage of Amazon’s Prime Day and Black Friday celebration weeks. The deal then runs for a limited number of hours ( typically 2 to 6) or until all the discounted products have been claimed.Ĭustomers can find lightning deals on Amazon’s Today’s Deal or Prime Day pages. Typically, with lightning deals, customers can only purchase one discounted unit each. However, lightning deals are limited-time-only discounts that only allow so many units for purchase at their discounted rate. Coupon deals run out more or less when you tell them to (either by length of coupon or by coupon budget). Subscribe & save deals don’t necessarily expire. Today, I’m going to walk you through Amazon’s popular lightning deal promotions and how to set them up. And while you might think that promotions offer more benefit to the customer than the seller, think again.Īs an Amazon seller, you can leverage popular Amazon promotions to boost your product’s sales and visibility (which, in turn, leads to even more sales).
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